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For marketing teams

Lead magnets, quizzes and sign-ups that know where people came from.

Grow a list, run a quiz that scores people, fill a webinar and collect testimonials, and see which campaign each person came from.

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What it does

Each response keeps the utm_ tags from its link, and on Pro, analytics show where people came from and on which device.

How to start

  1. 1Start from the newsletter, waitlist or webinar template
  2. 2Use your brand under Design, or a custom domain on Pro
  3. 3Add your campaign's utm_ tags to the link
  4. 4Connect HubSpot or Google Sheets on Pro

The forms you’ll run

Every template

Pick one and fill it in. These are the real templates, ready to use.

formkit.app/you/lead-magnet-download
Lead magnet download

Get the guide

Three questions, and it's yours.

4 questions · 1 page
Try a theme
Live preview · try it

Lead magnet download

A guide, checklist or e-book in exchange for a name, an email and a little context.

  1. 1 Questions

Goes well with

Calculations and scoringAnswers that add up to a price, a score or a total.Explore ConnectionsSend every response where it needs to go.Explore Branding and custom domainsForms that look like you, on your own domain.Explore

In the help centre

Questions

Does Formkit keep UTM tags?

Yes. The utm_source, medium, campaign, term and content in a form's link are saved with each response.

Can a quiz give people a result?

On Pro, calculations add up points from their answers, and logic sends them to the ending that matches their score.

Can I remove the Formkit badge?

On Pro, the “Powered by Formkit” badge can be turned off, and the form can live on your own domain.

Other teams

Try it on your next form.

Free to start, with unlimited forms, responses and members. See what each plan includes on the pricing page.

Start free See pricing