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Product research form template

Ten questions that get at what someone actually does today, rather than what they say they would like.

Use this templateFree · no credit card
  • 10 questions
  • 3 pages
  • 4 min to fill in
  • Feedback
formkit.app/you/product-research
Product research

Tell us how you work

Ten questions about the problem, not about us. Around six minutes.

10 questions · 3 pages
Try a theme

This is the real template. Fill it in, then make it yours.

Written to avoid the usual trap of asking people to predict their own behaviour. Most questions are about what already happens, not what might.

Who it’s for

Founders and product teams doing discovery who want notes they can act on rather than a list of feature requests. The questions ask about the present, which people can answer accurately.

Ten questions across three pages, with the follow-up permission last so a refusal does not cost you the rest of the answers.

Page by page

Every question in this template

The pages as a respondent meets them. Pick any question to open it in the live preview above.

  1. Page 1Questions4 questions
  2. Page 2What you have tried4 questions
  3. Page 3About you2 questions
  4. ThenThank you

    This goes straight to the people building the thing.

What comes back

Every answer, in one place

Each response lands in your inbox as a card like this one, with an email to you if you want it. People who stop part-way are kept too, with the answers they gave.

  • Partial answers and drop-off by question, on every plan
  • CSV, JSON and PDF on every plan, Excel on Pro
  • Sheets, Slack, Notion, Airtable, HubSpot and webhooks on Pro
MOMaya OkaforProduct research · just nowNew
What are you trying to get done?
Their answer, in their own words
How do you do it today?
Their answer, in their own words
What breaks most often?
Their answer, in their own words
How often does this come up?
Every day
What have you already tried?
Their answer, in their own words
What made you stop using it?
Their answer, in their own words

and 4 more answers

From template to live form

Three steps, a couple of minutes

  1. Use this template1Make it your own copyIt becomes a draft in your account. Nothing you change touches the original.
  2. Reword, reorder, re-theme2Change anythingQuestions, pages, logic, theme and logo. It is an ordinary form from here on.
  3. formkit.app/you/product-research3Publish and shareYour own link, a QR code or an embed. Every answer lands in one inbox.
Make more of it

What this form can also do

AI insightsKnow what your responses are telling you.ProExplore

Questions about this template

Why so many open questions?

Because the value is in the wording people choose. Multiple choice would give you cleaner data about a question you have already decided the answer to.

Can I summarise the responses?

Ask Formkit can summarise a batch of responses. That costs nothing. Only creating a new form spends a credit.

What if somebody abandons it halfway?

Partial answers are kept and badged separately, and each has a resume link you can send back.

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