A creative brief the client fills in, so the team starts from an agreed goal.
Who it’s for
Agencies and in-house creative teams taking briefs from clients or colleagues.
Every question in this template
The pages as a respondent meets them. Pick any question to open it in the live preview above.
- Page 1The goal3 questions
- Page 2The message3 questions
- Page 3Practicalities3 questions
- ThenBrief received
We will come back with questions, or a plan, within two days.
What comes back
Every answer, in one place
Each response lands in your inbox as a card like this one, with an email to you if you want it. People who stop part-way are kept too, with the answers they gave.
- Partial answers and drop-off by question, on every plan
- CSV, JSON and PDF on every plan, Excel on Pro
- Sheets, Slack, Notion, Airtable, HubSpot and webhooks on Pro
MOMaya OkaforCreative brief · just nowNew
- Project name
- Their answer, in their own words
- What are we trying to achieve?
- Their answer, in their own words
- Who is it for?
- Their answer, in their own words
- The one thing people should remember
- Their answer, in their own words
- Tone
- WarmPlayful
- Brand guidelines or references
- brief.pdf
and 3 more answers
Three steps, a couple of minutes
- Use this template1Make it your own copyIt becomes a draft in your account. Nothing you change touches the original.
- Reword, reorder, re-theme2Change anythingQuestions, pages, logic, theme and logo. It is an ordinary form from here on.
- formkit.app/you/creative-brief3Publish and shareYour own link, a QR code or an embed. Every answer lands in one inbox.
What this form can also do
Questions about this template
Can clients attach guidelines?
Yes, files up to 20 MB on Free and 150 MB on Pro.
Can I brand it as my agency?
Yes. Your logo and colours on any plan; your domain and no Formkit badge on Pro.
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