The questions a brand designer asks in the first meeting, answered before it. Clients can upload references and pick the words that fit.
Who it’s for
Brand designers and studios who want the discovery conversation to start from answers, not a blank page.
Every question in this template
The pages as a respondent meets them. Pick any question to open it in the live preview above.
- Page 1The business4 questions
- Page 2Where you are now3 questions
- Page 3Taste and scope5 questions
- ThenThank you
We will read every word and come back with a direction to react to.
What comes back
Every answer, in one place
Each response lands in your inbox as a card like this one, with an email to you if you want it. People who stop part-way are kept too, with the answers they gave.
- Partial answers and drop-off by question, on every plan
- CSV, JSON and PDF on every plan, Excel on Pro
- Sheets, Slack, Notion, Airtable, HubSpot and webhooks on Pro
MOMaya OkaforBranding questionnaire · just nowNew
- Company name
- Northstar
- Email address
- maya@northstar.co
- What do you do, in one sentence?
- Their answer, in their own words
- Who is it for?
- Their answer, in their own words
- Is this a new brand or a refresh?
- Brand new
- What is not working today?
- Their answer, in their own words
and 6 more answers
Three steps, a couple of minutes
- Use this template1Make it your own copyIt becomes a draft in your account. Nothing you change touches the original.
- Reword, reorder, re-theme2Change anythingQuestions, pages, logic, theme and logo. It is an ordinary form from here on.
- formkit.app/you/branding-questionnaire3Publish and shareYour own link, a QR code or an embed. Every answer lands in one inbox.
What this form can also do
Questions about this template
Can clients upload moodboards?
Yes, files up to 20 MB on Free and 150 MB on Pro.
Can I put my own logo on it?
Yes. Add your logo and colours on any plan, and your own domain on Pro.
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