One main reason, then a follow-up that fits it: what would have kept them on price, which feature was missing, where they are going, or what went wrong. Anyone who asks for help must leave an email. On Pro, people who would rather pause see how to pause, and those who ask for help, or whose problem the AI reads as fixable, finish on an offer to put it right.
Subscription and SaaS businesses that want to know why customers leave, in their words, and save the ones who can be saved.
Show it from your cancel flow, or send it in the cancellation email.
Every question in this template
The pages as a respondent meets them. Pick any question to open it in the live preview above.
- Page 1Questions2 questions
- Page 2Tell us more6 questions
- Page 3Before you go2 questions
- ThenThank you for telling us
Every answer is read. If you ever come back, your account settings will be where you left them.
Conditional logic is already set up
Every answer, in one place
Each response lands in your inbox as a card like this one, with an email to you if you want it. People who stop part-way are kept too, with the answers they gave.
- Partial answers and drop-off by question, on every plan
- CSV, JSON and PDF on every plan, Excel on Pro
- Sheets, Slack, Notion, Airtable, HubSpot and webhooks on Pro
Maya OkaforCancellation survey · just nowNew- What is the main reason you're cancelling?
- It costs too much
- How long were you with us?
- Less than a month
- What would have kept you?
- A cheaper plan
- Which feature was missing?
- Their answer, in their own words
- Which product are you moving to?
- Their answer, in their own words
- What went wrong?
- Their answer, in their own words
and 4 more answers
Three steps, a couple of minutes
- Use this template1Make it your own copyIt becomes a draft in your account. Nothing you change touches the original.
- Reword, reorder, re-theme2Change anythingQuestions, pages, logic, theme and logo. It is an ordinary form from here on.
- formkit.app/you/cancellation-survey3Publish and shareYour own link, a QR code or an embed. Every answer lands in one inbox.
What this form can also do
Questions about this template
Does this cancel the account?
No. It is a survey; cancelling stays in your own product. The ending can point people to your pause or billing settings.
Can I see why people cancel over time?
Analytics count every reason. On Pro, AI insights read the free-text answers for sentiment and themes, and AI replies can send each person a short note from you.